twenty ninth March, 2022
Last date to use
tenth April, 2022
Scope of Work
Technical Consultant – Media Strategy
Pathfinder International, with the help of UNFPA, shall be growing a media engagement technique for the Government of Sindh with the goal of figuring out the best way to get Family Planning messages throughout to a wider viewers. Within the method for producing media engagement technique, Pathfinder will comply with 4 motion steps together with 1) Understanding the media panorama, 2) Data gathering/insights, 3) Coordination with key stakeholders and 4) Coordination and larger-level consultative assembly with all key stakeholders.
The media technique is envisioned to be a guiding map for the federal government of Sindh on steps that have to be undertaken to develop a significant relationship with the media, that may facilitate optimistic messaging, reporting and consciousness elevating on FP. The technique would learn by the desk evaluate findings commissioned by UNFPA earlier and would contain a spread of stakeholders that will be sought out for suggestions and enter.
In this primary part of the media engagement plan, Pathfinder is trying to understanding the media panorama and establish the assorted stakeholders which can be concerned in it. To perceive the panorama, a desk evaluate, media panorama mapping report and an viewers mapping report is to be developed and later compiled collectively as an inception report.
The media panorama mapping report shall be divided into three elements: print (newspapers, magazines), digital (TV, radio, digital publications) and social media (social networking websites equivalent to TikTookay, Twitter, Facebook, Instagram and media sharing websites, equivalent to YouTube) and can embody an intensive checklist of stakeholders in every section, statistics, income, attain and so on. The viewers mapping report shall be a demographic evaluation of media customers in Pakistan (age, gender, social class, ethnicity, faith and so on.).
In collaboration with the Pathfinder crew, the Consultant can be accountable to:
- Complete the scenario evaluation by the systematic assortment, evaluate, and evaluation of knowledge and information from numerous sources on the previous and present standing in FP Programs. The scenario evaluation will use an analytical framework to comprehensively diagnose the media engagement in FP program throughout the context of assorted ranges of the well being system and stakeholder engagement.
- Develop instruments for FGDs/IDIs for the completion of this course of
- Synthesize findings and develop framework for the technique
- Present draft technique to related stakeholders for enter and suggestions, and validation
- Finalize draft technique primarily based on suggestions from stakeholders
- Support within the execution of the dissemination occasion
- Media Engagement Strategy
- Master’s in Journalism, Media Studies or related media science
- Demonstrated expertise in comparable assignments – minimal 5 years
- Demonstrated understanding of the Family Planning Sector in Pakistan
- Understanding of assorted media constructions, processes and laws and affect on messaging and communication
Pathfinder International has a zero tolerance to Sexual Exploitation and Abuse, Sexual Harassment and any types of Abuse towards its beneficiaries. We consider that upholding the rights, dignity and security is everybody’s, who’s related in any manner with Pathfinder, accountability and thus everyone seems to be required to stick to the Code of Conduct, that enshrines rules of PSEA/SH, all the time (each throughout work hours and outdoors work hours). Familiarization with, and adherence to, the Code of Conduct is a vital requirement of al, along with associated obligatory coaching.
As a Pathfinder worker/vendor/service supplier/advisory, you decide to upholding Pathfinder’s Code of Conduct, and conform to any consequence on account of any violation. You additionally decide to reporting any violation that will come to your information, as per Pathfinder coverage.
Pathfinder is dedicated to the safeguarding and safety of the folks we serve and our workers. We have zero tolerance for any kind of habits that inflicts hurt on youngsters, younger folks, adults, our workers and companions together with sexual abuse, harassment, bullying, and exploitation. We do every little thing doable to make sure that we recruit solely those that are appropriate to work with for us and count on that everybody we rent will abide by our safeguarding and associated insurance policies and can report any suspected or identified violations. This job is topic to a spread of vetting checks as legally permitted within the nation the place they’re being employed.
By submitting an software, the job applicant acknowledges they perceive our intent to confirm suitability to work with us.