twenty ninth March, 2022
Last date to use
tenth April, 2022
Scope of Work
Technical Consultant – Media Strategy
Pathfinder International, with the help of UNFPA, will probably be growing a media engagement technique for the Government of Sindh with the goal of figuring out tips on how to get Family Planning messages throughout to a wider viewers. Within the method for producing media engagement technique, Pathfinder will observe 4 motion steps together with 1) Understanding the media panorama, 2) Data gathering/insights, 3) Coordination with key stakeholders and 4) Coordination and larger-level consultative assembly with all key stakeholders.
The media technique is envisioned to be a guiding map for the federal government of Sindh on steps that have to be undertaken to develop a significant relationship with the media, that may facilitate optimistic messaging, reporting and consciousness elevating on FP. The technique would learn by the desk evaluation findings commissioned by UNFPA earlier and would contain a spread of stakeholders that will be sought out for suggestions and enter.
In this primary part of the media engagement plan, Pathfinder is trying to understanding the media panorama and determine the assorted stakeholders which might be concerned in it. To perceive the panorama, a desk evaluation, media panorama mapping report and an viewers mapping report is to be developed and later compiled collectively as an inception report.
The media panorama mapping report will probably be divided into three parts: print (newspapers, magazines), digital (TV, radio, digital publications) and social media (social networking websites equivalent to TikTook, Twitter, Facebook, Instagram and media sharing websites, equivalent to YouTube) and can embrace an in depth record of stakeholders in every phase, statistics, income, attain and so forth. The viewers mapping report will probably be a demographic evaluation of media customers in Pakistan (age, gender, social class, ethnicity, faith and so forth.).
In collaboration with the Pathfinder workforce, the Consultant can be accountable to:
- Complete the state of affairs evaluation by means of the systematic assortment, evaluation, and evaluation of knowledge and information from numerous sources on the previous and present standing in FP Programs. The state of affairs evaluation will use an analytical framework to comprehensively diagnose the media engagement in FP program throughout the context of varied ranges of the well being system and stakeholder engagement.
- Develop instruments for FGDs/IDIs for the completion of this course of
- Synthesize findings and develop framework for the technique
- Present draft technique to related stakeholders for enter and suggestions, and validation
- Finalize draft technique primarily based on suggestions from stakeholders
- Support within the execution of the dissemination occasion
- Media Engagement Strategy
- Master’s in Journalism, Media Studies or related media science
- Demonstrated expertise in comparable assignments – minimal 5 years
- Demonstrated understanding of the Family Planning Sector in Pakistan
- Understanding of varied media buildings, processes and laws and influence on messaging and communication
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