Govt Jobs Pakistan

Media Strategy – Consultant – Karachi

Posted date

twenty ninth March, 2022

Last date to use

tenth April, 2022





Scope of Work

Technical Consultant – Media Strategy


Pathfinder International, with the assist of UNFPA, can be creating a media engagement technique for the Government of Sindh with the goal of figuring out the right way to get Family Planning messages throughout to a wider viewers. Within the method for producing media engagement technique, Pathfinder will observe 4 motion steps together with 1) Understanding the media panorama, 2) Data gathering/insights, 3) Coordination with key stakeholders and 4) Coordination and larger-level consultative assembly with all key stakeholders.

The media technique is envisioned to be a guiding map for the federal government of Sindh on steps that have to be undertaken to develop a significant relationship with the media, that may facilitate constructive messaging, reporting and consciousness elevating on FP. The technique would learn by the desk evaluation findings commissioned by UNFPA earlier and would contain a spread of stakeholders that will be sought out for suggestions and enter.

In this primary section of the media engagement plan, Pathfinder is seeking to understanding the media panorama and determine the assorted stakeholders which are concerned in it. To perceive the panorama, a desk evaluation, media panorama mapping report and an viewers mapping report is to be developed and later compiled collectively as an inception report.

The media panorama mapping report can be divided into three elements: print (newspapers, magazines), digital (TV, radio, digital publications) and social media (social networking websites resembling TikTookay, Twitter, Facebook, Instagram and media sharing websites, resembling YouTube) and can embrace an intensive checklist of stakeholders in every phase, statistics, income, attain and many others. The viewers mapping report can be a demographic evaluation of media customers in Pakistan (age, gender, social class, ethnicity, faith and many others.).

In collaboration with the Pathfinder group, the Consultant could be accountable to:

  • Complete the state of affairs evaluation by the systematic assortment, evaluation, and evaluation of data and information from numerous sources on the previous and present standing in FP Programs. The state of affairs evaluation will use an analytical framework to comprehensively diagnose the media engagement in FP program throughout the context of varied ranges of the well being system and stakeholder engagement.
    • Develop instruments for FGDs/IDIs for the completion of this course of
    • Synthesize findings and develop framework for the technique
    • Present draft technique to related stakeholders for enter and suggestions, and validation
    • Finalize draft technique based mostly on suggestions from stakeholders
    • Support within the execution of the dissemination occasion


  • Media Engagement Strategy

Desired Qualifications

  • Master’s in Journalism, Media Studies or related media science
  • Demonstrated expertise in related assignments – minimal 5 years
  • Demonstrated understanding of the Family Planning Sector in Pakistan
  • Understanding of varied media constructions, processes and laws and affect on messaging and communication

Pathfinder International has a zero tolerance to Sexual Exploitation and Abuse, Sexual Harassment and any types of Abuse towards its beneficiaries. We imagine that upholding the rights, dignity and security is everybody’s, who’s related in any method with Pathfinder, accountability and thus everyone seems to be required to stick to the Code of Conduct, that enshrines ideas of PSEA/SH, at all times (each throughout work hours and out of doors work hours). Familiarization with, and adherence to, the Code of Conduct is a necessary requirement of al, along with associated necessary coaching.

As a Pathfinder worker/vendor/service supplier/advisory, you decide to upholding Pathfinder’s Code of Conduct, and conform to any consequence as a result of any violation. You additionally decide to reporting any violation that will come to your data, as per Pathfinder coverage.

Pathfinder is dedicated to the safeguarding and safety of the individuals we serve and our workers. We have zero tolerance for any kind of conduct that inflicts hurt on kids, younger individuals, adults, our workers and companions together with sexual abuse, harassment, bullying, and exploitation. We do every part doable to make sure that we recruit solely those that are appropriate to work with for us and anticipate that everybody we rent will abide by our safeguarding and associated insurance policies and can report any suspected or identified violations. This job is topic to a spread of vetting checks as legally permitted within the nation the place they’re being employed.

By submitting an utility, the job applicant acknowledges they perceive our intent to confirm suitability to work with us.

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